Apps and Mobile Advertising

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Apps and Mobile Advertising

A mobile marketing strategy doesn't stop
at just optimizing your website for mobile
visitors though. Depending on your
business, you may also want to consider
building an app and using mobile
advertising platforms to reach your
customers where they spend a lot of their
time.
These days it might seem like everyone
has their own app, but it's for a good
reason: a study by Compuware found that
85% of mobile users prefer apps over
mobile web browsing. Most likely this is
because apps offer a lot more
creative freedom and advanced features
than simple web pages can, mobile
optimized or not.
The shift from web browsing to apps is
also one of the major forces that are
driving much of the mobile
advertising market, which is absolutely
booming as shown in the study from
eMarketer. From having previously been
neglected by many because the
consensus was that mobile users had very
little commercial worth, it is now
starting to gain serious recognition even by the largest brandin the world

Stracture of a requirements document click here




from Science Technology http://bit.ly/2QrEMec

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