Mobile Advertising Platforms
Mobile Advertising Platforms
There are a variety of advertising platforms for mobile devices, and new ones pop up constantly. Here are just a few of the most popular at the time of writing:
Googe Adwords
Are you surprised to see Google first in this list? Didn't think so! Google has been the "king" of online advertising for many years, and it's no surprise they were quick on the ball in the emerging mobile market. Whether you're looking for search engine advertising or web banner ads through the Adsense network, this is where you'll go.
Google Admob
While it may seem confusing that Google offers another platform for mobile advertising, Admob is targeted towards advertising and monetizing apps. If you're looking for more installs, you should definitely check out Admob.
Millennial Media
Millennial Media offers a range of different mobile ad types, for both advertisers looking to increase brand recognition, and those more interested in _ driving sales/leads or app installs. A wide variety of targeting options are available, and some of their ad types even allow for interaction with the user through voice, camera and vibration features.
Facebook
While you may not think "mobile advertising" when you think of Facebook, the fact is that a large portion of their daily users come from mobile devices, and can be reached through their advertising program. It may not be the obvious choice if you're looking for performance advertising, as most users are there for entertainment only. However, their targeting options make finding your ideal users a breeze, and with some careful testing you may actually find yourself with a campaign that makes you money up frontfrom direct sales.
InMobi
This is a company that's focusing on in app advertising. At the time of writing they claim to have a reach of 759 million monthly active users across 30,000 mobile apps. True or not, it is certainly possible to get lots of eyeballs on your offer using I They offer a variety of ad formats, from what they call "native ads", which is pretty much regular banner/text ads designed to blend into an app, to video, interstitials and rich media ads.
A few more
If the ones mentioned so far aren't enough for you, here are a few more that rank among the industry leaders: .Takeaways
MoPub
Apple iad
Amobee
Smaato
Flurry
There are a variety of advertising platforms for mobile devices, and new ones pop up constantly. Here are just a few of the most popular at the time of writing:
Googe Adwords
Are you surprised to see Google first in this list? Didn't think so! Google has been the "king" of online advertising for many years, and it's no surprise they were quick on the ball in the emerging mobile market. Whether you're looking for search engine advertising or web banner ads through the Adsense network, this is where you'll go.
Google Admob
While it may seem confusing that Google offers another platform for mobile advertising, Admob is targeted towards advertising and monetizing apps. If you're looking for more installs, you should definitely check out Admob.
Millennial Media
Millennial Media offers a range of different mobile ad types, for both advertisers looking to increase brand recognition, and those more interested in _ driving sales/leads or app installs. A wide variety of targeting options are available, and some of their ad types even allow for interaction with the user through voice, camera and vibration features.
While you may not think "mobile advertising" when you think of Facebook, the fact is that a large portion of their daily users come from mobile devices, and can be reached through their advertising program. It may not be the obvious choice if you're looking for performance advertising, as most users are there for entertainment only. However, their targeting options make finding your ideal users a breeze, and with some careful testing you may actually find yourself with a campaign that makes you money up frontfrom direct sales.
InMobi
This is a company that's focusing on in app advertising. At the time of writing they claim to have a reach of 759 million monthly active users across 30,000 mobile apps. True or not, it is certainly possible to get lots of eyeballs on your offer using I They offer a variety of ad formats, from what they call "native ads", which is pretty much regular banner/text ads designed to blend into an app, to video, interstitials and rich media ads.
A few more
If the ones mentioned so far aren't enough for you, here are a few more that rank among the industry leaders: .Takeaways
MoPub
Apple iad
Amobee
Smaato
Flurry
from Technology anarul http://bit.ly/2QXGd4c
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