Should You Build an App?

Even if your website is now properly
optimized for mobile viewing, there may
still be many cases where users would
prefer accessing your offerings through a
dedicated app.

Now, if you're a plumber serving a small,
rural community, obviously developing an
app should not be your highest priority.
However, for someone that offers yoga
classes, or the owner of a taxi service. it
may be a good idea. The basic rule of
thumb is that if you're business is one that
customers regularly interact with online,
you may benefit from offering them a
dedicated app.Takeaways

In the example above, the yoga class app
could offer easy booking, daily tips and
nspiration. The taxi service could let their
users order a cab by simply pressing a
button, and also give out coupons and
special offers through the app.Optimizing Your Website For Mobile Viewing
Those were just two examples of where
developing a mobile app can make sense
for a small business owner. lf you're
unsure, the best solutions may be to
simply ask your existing customers if they
would like an app, and if so, what they'd
like to see in it. You'd be surprised at the
clever ideas customers can think up that
you'd never come up with yourself!

from Science Technology http://bit.ly/2WkCh3M